Designing Successful e-Learning: Forget What You Know About Instructional Design and Do Something Interesting is the second volume of six in Michael Allen's e-Learning Library-a comprehensive collection of proven techniques for creating e-learning applications that achieve targeted behavioral outcomes through meaningful, memorable, and motivational learning experiences. This book examines common instructional design practices with a critical eye and recommends substituting success rather than tradition as a guide.
Drawing from theory, research, and experience in learning and behavioral change, Dr. Michael Allen provides a framework for addressing a broader range of learner needs and achieving superior performance outcomes.
Dr. Michael Allen is the founder and CEO of Allen Interactions and a pioneer of the e-learning industry. With over 45 years of professional, academic, and corporate experience in teaching, developing, and marketing interactive learning and performance support systems, Dr. Allen has led teams of doctorate-level specialists in learning research, instructional design, computer-based training, and human engineering. He developed the advanced design and development approaches used at Allen Interactions, including CCAF-Based Design and the SAM Process for iterative, collaborative development. He is a prolific writer with nine published books on designing effective e-learning solutions and is a sought-after conference speaker and recognized industry leader in the learning and training industry. Dr. Allen holds M.A. and Ph.D. degrees in educational psychology from The Ohio State University.
